Founded in 2010 by Rony Abovitz, one of the founders of Mako Surgical, a company specializing in medical devices, Magic Leap remained very secretive on its virtual reality technologies. The company merely to post a few videos on YouTube allowing users to get an idea. There is for example a user observe the solar system as it appeared before him, or even a whale jump to the surface of the water (see the photo of the item).
Many sectors could be interested in such technology, such as the entertainment for video games. But the potential is large. Thus, several competitors, like Microsoft with its HoloLens glasses on the development of modeling 3D for industry solutions.