The bigger the company, the safer the success?Are you kidding me?
Are you serious when you say that. Even the big players are not protected from real flops.
But they can better deal with it, as Samsung shows with the current Galaxy Note.
The South Korean manufacturer had high hopes for its most expensive smartphone to date, but the Samsung Galaxy Note 7 turned out to be an absolute sales shock.
Not that it would not have been accepted, it was. But the battery made problems, he caught fire at the shop, some models exploded, airlines forbade the device.
Two months after sales start, all devices were recalled, sales stopped.The company was lighter by 5 billion US dollars, the imagery cannot be quantified.
But the company dares: Just nine months after the big failure, Samsung announces a new Phablet following the model of the breakdown model, the Galaxy Note FE (Fan Edition).
It should cost 540 euros and be equipped with brand new batteries.
A new beginning free according to the motto: Where planed, there are chips.
That is so, the Volksmund knows already and so it happens again and again, that also successful companies like Samsung, but also Apple & Co. incredible product flops end up.
What in the case of young start-ups means that outsourcing can compensate large corporations for other products.
Embarrassing is still embarrassing:
When Apple could not read manuscripts
Steve Jobs was one of the biggest marketing geniuses of all time. After returning to Apple, the company went uphill again.
This was not just due to the many innovations that Apple has changed the world, but also to the fact that product flops under jobs’ direction was not held for long.
This includes the Apple Newton MessagePad, a PDA, which was produced in several editions from 1993 to 1998.
Typical for Apple was the device with 699 US dollar is not particularly favorable.
The high price could not justify the bad handwriting recognition, and so Apple did not succeed in obtaining sufficient market shares before the competition.
But: Substantial experiences with the Newton have entered the concepts of iPhone and iPad.
The one product flop was recognized and banished, but the other became the right disgrace: Apple Maps was embarrassed for the company. Although it was introduced with iOS 6 in 2012, it was equipped with miserable cards.
The best mistakes were finally viral racers and jobs had to be the question: Why was not much earlier a strong, strong card service forced? The maps could not make its mark, but jobs have slept clearly.
Microsoft or “Who’s late …”
Also other IT-sizes afford crisp product flops. When Facebook had cemented its position as a social network number 1 for a long time, Google 2011 tried to integrate its own service Google+ prominently into its ecosystem.
Functions like the hangouts were new, but were never accepted by the users as hoped for.
The forcible intertwining with Google’s other offerings, coupled with a good portion of confusion, make Google+.
Also much too late was synonymous to Microsoft’s Zune 2006.
At that time Apple had with iPod and iTunes the nose so far ahead, that the MP3 player of the competitor from Redmond could never make the breakthrough on the mass market.
Microsoft was and is in the eyes of the consumers primarily Windows and Office not hardware.
Products in category “useless and expensive”
TwitterPeek and CueCat, these product flops did not have to fight with better competition, but were in themselves conceptual miscarriages.
The TwitterPeek was a small handheld that could display and send tweets, nothing else. For a legendary $ 200 this was already a fairly manageable range of functions in 2009.
Those who wanted to twinkle handy, could finally already at the time his smart phone
Not quite as limited in the functionality was the CueCat: This was a barcode scanner in the form of a cat, which was connected to the PC via USB or PS / 2.
The idea: Instead of typing URLs with difficulty, users should scan barcodes in magazines, catalogs, or product packs to access the corresponding homepages.
Not only that there was hardly any need for this in the 2000 introduction year ,the intensive collection of user data by the obligatory client software also caused the cat to floppy.
The company, the Digital Convergence Corporation, no longer exists today.
Product flops are also available in the analog world
One must not get the impression that only technical gadgets of the IT age become product flops.
Toilet paper also belongs to it: The term “tempo” has become synonymous with paper handkerchiefs in the German language, but only for that.
The SCA paper group’s attempt to market a toilet paper under the same name failed in 2009.
After five years, SCA pulled the zip and tried to bring the paper under its other strong Zewa brand to the buyer.
The two long standing competitors Coca-Cola and Pepsi have already lined up with variations of their flagship products.
In 1992, the Crystal Pepsi, a caffeine free and transparent soft drink with a classic cola flavor, should inspire the customers.
The project was discontinued within a year, transparent Cola simply could not be sold.
After all, it has brought the Crystal to several revivals thanks to a loyal fan base until 2017, among others in exclusive distribution via Amazon in the USA and Canada.