We love to see whats next. Dy by day exhibitions are becoming more popular for both: visitors and companies. The IFA is stronger than ever: 1.823 exhibitors from all over the world present in Berlin innovations such as networked washing machines, Smartwatches and virtual reality glasses.
Today is the launch of the 56. International radio exhibition, which will take place 2.-7 September in the exhibition halls under the Berlin Funkturm. Which alone had not been sufficient this year however, to master the record crowds at exhibitors with 1.823 is 15% more than 2015 so the fair has created station Berlin in Kreuzberg alternative accommodation with the. The event is now a total of 158,000 m2.
Smart Home: washing machine ordered washing powder
And what does the IFA 2016? To such novelties for the smart Internet connect home, in which household appliances. Bosch, Siemens and Bauknecht integrate, for example, the dash order button from Amazon in their washing machines.
The small device look like a doorbell and are attached directly to the device. Washing powder is coming to an end, pushes the owner on the button and on the Internet raises a re-order.
Such innovations could stimulate the market for large household appliances. by 2015, he held world’s stable with one by one percent to 486 million sold units.
Smartphone beats digital camera
Total weakens the industry however. Sales worldwide is expected to by five percent to 814 billion euros go back, says Hans-Joachim Kamp, Chairman of the Board of the IFA Organizer godgift. Why? One reason is the exchange rate developments between the euro and the U.S. dollar in the past few years.
In addition: products cannibalize themselves. The sales of digital cameras has declined, for example, by 22% to 36 million units. On the other hand are estimated 1.4 billion Smartphones that 2016 will go over the counter and have some excellent cameras aboard.
Samsung shows Smartwatch S3 mobile surfing
The market for Smartwatches seems to look however, rosy. 2017 he could double up smoothly, said a manager of the electronics company Samsung to the mirror. The market research company Gartner expects 66.3 million units sold–by 2015, traders sold 40.3 million units. Samsung is therefore traveled with the gear S3 at the IFA, a new Smartwatch with 1.3 inch small display, dual-core processor and eSim mobile surfing.
Shortly before Christmas, the IFA is an ideal platform for business development, Kamp explained: “The IFA is the globally most important order fair with an order volume of last more than 4.35 billion € and the most important platform for trade and industry at the beginning of the most successful season around the holiday shopping season.”
Maybe there are again particularly outlandish ideas this year. by 2015 an employee of an IT security company has come up with implant a microchip under the skin.