The Germans love their TV
And just the younger generation is ready to pay for the smart variant and its applications.
We present current figures on media usage in Germany.
How the German media use the distribution channels they prefer and what applications they trust follows a very long-term trend.
And yet, according to the current survey conducted by gfu Consumer & Home Electronics GmbH, a lot has been done, especially in dealing with them.
The smartphone disrupts generations The Internet seems to have run the traditional media for a long time, Instagram and Netflix present themselves as the portals of the future.
And in fact, this year’s computer is the first time that the computer is closing up on TV, the long-standing favorite medium of the Germans.
The smartphone, which still uses 83% of all Germans, ranks third among the most popular technology products of German households. But not everyone uses it in the same way.
The younger ones call social media on their smartphone more frequently than the older ones.
They also read more news and articles and buy more goods and services than the older generation.
The TV does not go out of fashion .Even if he has lost his top spot, the TV remains the German favorite. 42% of the respondents own a Smart TV (half of them even use the smart features), and one in ten would like to get a new device this year.
However, the average price of sold TV sets is currently 600 euros, the products that the industry will present at the International Radio Exhibition (IFA) in Berlin will all be located far above.
And also the willingness of the Germans to spend more money on a good television, significantly exceeds the actual purchase price level.
There is a clear gap between the desire for a TV with a good UHD image resolution and the largest possible screen diagonal and the average housing size as well as financial possibilities.
Younger people would rather pay for television Smart TV devices give users freedom.
Therefore, if you want to see a whole program, you do not have to appear in front of the TV at 20:15.
Nearly 60% of the 16 to 39 year olds say they spend more time watching TV since they can choose their programs independently of schedule.
“It is especially interesting that the use of the smart functions shifts the origin of the program content significantly towards the American provider,” analyzes Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu.
For providers, however, something quite different may be interesting: 60% of younger users are also willing to spend money on this new flexibility.
The situation is different for the people 60+, with only one in six paying for programs.
The younger ones see smart home and streaming rather positive For the most popular products ,PC, TV and Smartphone the Germans do not matter whether old or young largely agree.
The views are differentiated when it comes to game consoles, audio steaming services, and smart home applications.
While half of the 16 to 39 year olds use game consoles, only 7% of the over 60s do so.
There are also large differences in the use of streaming (22% to 4%) and smart home equipment (14% to 3%).
And what about hype products like virtual reality glasses or small appliances for the kitchen?
Virtual Reality is only interested in 15% of the interviewees, 18% do not even know the term. However, cooking remains an absolute trend.